Skip to content

Guide

Term vs. permanent life insurance

What each kind is for, what it costs, and why most families start with term.

Term insurance delivers a set death benefit if you pass away within a predetermined window—commonly 10, 15, 20, 25 or 30 years—with a steady monthly payment. After the term runs out, coverage lapses or becomes available at a considerably higher cost. It's the most economical approach to obtaining significant protection throughout the period when a family depends on steady earnings.

Permanent plans (whole life, universal life, and related products) remain active throughout your lifetime and generate stored value within the contract. Monthly costs are much steeper for an identical payout, and stored value builds gradually at the start. This approach suits people with ongoing financial needs: someone permanently dependent on support, money needed for property transfer, or succession planning for a business.

How to choose

Begin with the actual need, not with product categories. When the need has a finish date—a loan getting paid down, kids growing up—term insurance lines up perfectly. When a need never expires, permanent coverage or a term policy with upgrade rights could be appropriate. Most carriers permit switching term to permanent down the road without repeating medical underwriting during an allowed window; the quotes here spell out each provider's switching guidelines.

What people in Brentwood often do

A typical strategy involves purchasing a 20- or 30-year contract matched to actual household requirements, revisited if your circumstances shift. This strategy maintains an affordable rate that lets you secure adequate protection today—the most important factor. Susman Insurance Agency is happy to explore longer-term or lifelong solutions if your outlook calls for perpetual protection.

Compare term quotes